August 21

What You Need to Know about Google’s New Helpful Content Algorithm Update

Updated Jun 3rd2023 with most current information

What You Need to Know about Google’s New ‘Helpful Content’ Algorithm Update

You’ve probably heard the buzz about Google’s Helpful Content algorithm update debuting next week. As anyone who has ever tried to write an essay for school knows, it can be difficult to produce content that is both well-written and informative. However, it is even more difficult to produce content that is truly helpful. With the launch of its helpful content algorithm update, Google is looking to devalue content that is written solely for the purpose of ranking highly in search engine results.

In other words, the days of keyword stuffing and other black hat SEO tactics are coming to an end. This update is designed to reward content that is actually helpful to users, such as step-by-step guides, how-tos, and FAQs. As a result, businesses and website owners will need to start producing high-quality, user-focused content if they want to avoid being penalized by this update.

Google’s announcement of a new algorithm update called the helpful content update has caused quite a stir in the SEO community. The update is designed to boost content that is written for people, rather than for search engines, and it has the potential to impact all pages on a website.

This is a departure from Google’s recent product review update, which only targeted specific types of pages. One of the most interesting aspects of the helpful content update is the introduction of a new signal that Google will use to rank webpages. Although Google has given website owners a week to prepare for the change, some people argue that all sites should be written for humans instead of search engines. Only time will tell how effective this new update will be in achieving its goals.

Here’s all the information available at the moment:

Google’s Helpful Content Update Announcement

Google published the following information on Twitter today:

“Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.”

Google’s announcement today on Twitter has sent shockwaves through the online community. For years, Google has been the king of search, and many website owners have tailored their content to try and rank high in search results. However, it appears that Google is now shifting its focus to quality over quantity. Next week, the company will roll out an update that favors original, helpful content written by people, rather than content made primarily for search engine traffic. This is a major change that could have a significant impact on the way people find information online. While it remains to be seen how successful this update will be, it is clear that Google is committed to making its search engine more user-friendly and relevant.

What Does The Helpful Content Update Do?

The new ranking signal introduced in the Helpful Content Update will negatively impact sites that publish a lot of content with little value, are low-added value, or are unhelpful to searchers.

According to Google, this update is designed to help improve the quality of search results by surface content that is more helpful to searchers. Sites that are determined to have high amounts of unhelpful content will see a decrease in their search rankings, while sites with more helpful content will see an increase.

This update may also help to improve the rankings of other content on your site, so it’s worth considering removing any unhelpful content that you may have. Overall, this update is designed to make search results more relevant and helpful for users, so it’s a good idea to ensure that your content meets these criteria.

What Should I Do If The Helpful Content Update Negatively Impacts My Site?

If you’ve been hit by Google’s helpful content update, the company advises removing unhelpful content from your website. Google says sites impacted by the update may find the effects to last several months. According to Google’s blog post:

“Our classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.”

So if you want your site to be free of this negative ranking factor, you’ll need to make sure all your content is helpful. Otherwise, you may find your traffic dipping for months to come.

Other Notes About Google’s Helpful Content Update

  • Google has stated that the helpful content update is not a manual action, and that the process is automated using a machine-learning model. This means that people-first content can still rank, even if it is published on sites with large amounts of unhelpful content.
  • The signal is weighted, meaning some sites get hit harder than others.
  • Only English searches will be impacted by this update, to begin with.

These notes provide more information about how the helpful content update works and how it may impact sites. Google has said that the goal of the update is to promote helpful content and make it easier for users to find the information they need. As such, it is likely that this update will have a positive impact on the overall quality of search results.

Bottom Line on the Google ‘Helpful Content’ Algorithm Update

The helpful content update is a major change to the way Google ranks content, and it could have a significant impact on the way people find information online. If you produce helpful content, make sure it is original and relevant to your audience. If you have unhelpful content on your site, remove it or risk being penalized by Google.


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algorithm, Google, helpful content

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